Protecting Tropical Forests with a Little Seasoning

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Friday, 08 January 2010 16:22

Boulder, Colorado, January 2010 – Celestial Seasonings® is inviting people to help preserve the earth's tropical forests by participating in a new Facebook quiz, entitled PossibiliTEAS. Through the campaign, which launches this week, kicking off January's National Hot Tea Month, Celestial Seasonings will donate one dollar on behalf of each participant, totaling up to $50,000, to Conservation International's "Protect an Acre" program. "At Celestial Seasonings we continue our 40-year commitment to social and environmental responsibility through our support of Conservation International's 'Protect an Acre' program," said Peter Burns, general manager of Celestial Seasonings. "Our entertaining and insightful PossibiliTEAS Facebook quiz utilizes the inspiring art from our new, smoother-tasting green tea line to teach tea drinkers a little about themselves, while they support a great cause." The PossibiliTEAS Facebook application features thought-provoking questions, the answers of which align people with one of nine symbolic Asian characters found on boxes of Celestial Seasonings new green tea. Participants are provided with inspiration and guidance based on the given character and its associated meaning. For instance, the Dragon featured on Authentic Green Tea represents "awakening" while the Butterfly featured on Raspberry Gardens® Green Tea symbolizes "joy." The quiz is available at Celestial Seasonings Facebook fan page: www.facebook.com/CelestialSeasonings where the first 15,000 participants will receive a sample of Celestial Seasonings Authentic Green Tea. Celestial Seasonings donation of up to $50,000 will support Conservation International's "Protect an Acre" program, which helps slow climate change and preserves tropical forests around the world. Just $15 protects one acre of tropical forest, so when participants enlist the support of 14 of their Facebook friends, together they will protect one acre of tropical forest. Building upon a strong foundation of science, partnership and field demonstration, Conservation International empowers societies to responsibly and sustainably care for nature for the well-being of humanity. Celestial Seasonings, a brand of The Hain Celestial Group, creates all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com. SOURCE The Hain Celestial Group < Prev   Next >