Saving Planet Earth, Starting with Uranus

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Written by Healthy Newspaper

Monday, 06 April 2009 21:47

Miami, Florida, April 2009 – Uranus Apparel, a new eco-friendly company formed by two University of Florida college students, is launching its first line of soy underwear for women under the brand name Uranus™. (Excuse me?) The underwear is boyshort-style and has been appropriately coined "soyshorts". "The idea for Uranus Apparel was developed by the two students, who sought to create a product that would promote sustainability with a sense of humor. Despite the funny name, the company is seriously committed to utilizing soy as a more sustainable alternative to cotton fiber" said Natalie San Andres, company co-founder. Soy is a fantastic alternative fabric choice because it is manufactured from the by-products of soy food production like tofu and soybean oil. This process uses materials that would otherwise be considered waste, thus "closing the loop" on soy. Besides contributing to a more sustainable planet, soy fabric is also extremely soft and comfortable, often being compared to silk or cashmere. It is also more durable and dries more quickly than cotton. Uranus soyshorts are sold in sets of three--one pair natural beige, one pair moss green, and one pair black. The underwear come packaged in a burlap drawstring pouch that is both reusable and 100% biodegradable. The set can be purchased on the company's Web site or through Amazon®. The founders are exploring additional marketing venues. The company also produces an ever-expanding collection of strange but entertaining viral videos. Links to the videos, as well as more information and photos of the products, can be found on the Uranus Apparel Web site http://www.uranusapparel.com. For more, contact George Golik at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 305-799-1488. SOURCE: Uranus Apparel < Prev   Next >