Drop in Healthy Food Sales May Have Hit Bottom

( 0 Votes )

Friday, 11 June 2010 15:24

Boulder, Colorado, June 2010 — New Hope Natural Media’s Nutrition Business Journal® (NBJ) has announced the release of its 2010 Healthy Foods Report. The healthy foods market in the United States kept pace with overall food industry growth in 2009, but this is far from good news. Annual growth rates continue to slip for healthy foods, which has seen its star tarnished in the protracted economic malaise. Data does suggest, however, that we may have hit the bottom, and growth rates should improve modestly in coming years. As growth takes meaningful hold, healthy foods should increase its share of the total foods market, reaching 23% penetration by 2017. The trends toward natural and organic food and beverages as safer and healthier consumer choices remain particularly strong. The total U.S. food market grew 1.6% in 2009, reaching $628 billion in sales, while healthy foods grew 1.8% to reach $143 billion in sales. NBJ includes four product categories in the healthy foods market—organic, natural, functional and lesser-evil foods. Market-standard and conventional foods make up an additional, catch-all category for the total foods results. This report contains detailed analysis of each healthy foods category, and the food and beverage product lines they include. This 293-page report, now in its third iteration and first major update since 2007, features: • Trends and competitive analysis of the four U.S. Healthy Food categories including: Functional Foods, Natural Foods, Organic Foods, Lesser-Evil Foods • Market quantification in over 300 tables and graphs, perspective on a decade of the healthy food movement, an updated forecast to 2017 and the most comprehensive reference document to date on healthy foods • Market breakdowns and growth forecasts by the four major healthy food types and 8 major food subcategories: Dairy, Breads & Grains, Beverages, Snack Foods, Packaged & Prepared Foods, Condiments, Fruits & Vegetables, and Meat, Fish & Poultry • Case studies profiling major successes and failures, and trends shaping the future of healthy foods • Interviews with industry executives and thought leaders about the state of healthy foods • And much more … Nutrition Business Journal is an executive newsletter for decision-makers in the natural, nutrition and complementary and alternative health industries. To purchase detailed market research reports, subscribe to NBJ, or sign up for NBJ's free weekly e-newsletter, visit www.nutritionbusiness.com. For more information, visit www.nbjsummit.com. New Hope Natural Media (www.newhope.com), a division of Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. For additional information on the company and its businesses, visit www.penton.com. SOURCE: New Hope Natural Media < Prev   Next >