| Global Icons and Silk Join Forces to Expand Health, Wellness Categories |
| Monday, 01 March 2010 19:21 | |||
 Los Angeles, California, February 2010 – Silk®, a top U.S. soymilk brand, and Global Icons, a licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, have announced an exclusive licensing partnership.
Global Icons will develop and leverage strategic licensing partnerships to strengthen Silk's brand penetration through the launch of new food categories in the refrigerated, shelf-stable and snack aisles. The licensed food program will diversify the brand portfolio across a variety of health and wellness oriented categories. "Silk's wholesome nutrition, smooth and delicious taste and environmental leadership have helped make it the number one soymilk brand in the world," said Craig Shiesley, vice president of Silk. "This partnership allows us to further leverage and expand upon that popularity, expanding the reach of the brand even further." Deemed the pioneer of the refrigerated soymilk category, Silk provides consumers a healthy alternative to live well and feel great, with each glass containing as much calcium as milk. With a focus on responsible sourcing that centers around the wellness of the environment, community and consumers, Silk Soymilk is made from an all-natural complete protein, grown straight from the Earth. Coined as Nature's Perfect Protein, soy is the only commonly consumed plant-based protein that contains all the amino acids required for optimum health. "Silk has always been at the forefront in addressing consumers' growing concern with nutrition and maintaining a balanced lifestyle," said Jeff Lotman, CEO of Global Icons. "Global Icons will help expand Silk's innovation pipeline through the emergence of new food categories and continue its reputation as the market leader in heart smart soy." Silk Soymilk, launched in 1996, provides as much calcium in one cup of its product as does a cup of milk and is loaded with soy protein, which when consumed as a part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. Silk is available in virtually all major supermarket chains and the complete product line includes a number of varieties and flavors to meet specific tastes and nutritional needs. WhiteWave Foods was established when Dean Foods Company consolidated much of its branded business into one consumer packaged goods organization. Headquartered in Broomfield, Colorado, WhiteWave Foods is a pioneer in creating healthy, innovative, responsibly produced foods, including organic and natural leaders Horizon Organic and Silk Soymilk and indulgent favorites International Delight and LAND O'LAKES. Global Icons is a brand licensing agency specializing in the development and extension of corporate brands and trademarks. On behalf of its roster of clients, the company's goal is to increase brand awareness and revenue through the establishment of new products, distribution channels and revenue streams. Clients include Acura®, Bennigan's®, Captain Morgan®, Chuck E. Cheese's®, Cold Stone Creamery®, Honda®, Mr. Coffee®, Mrs. Fields®, Oster®, Silk®, Spic and Span®, Sunbeam®, and UPS®, among others. SOURCE: Global Icons
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