| Klicking the Keeper Button |
| Friday, 22 October 2010 18:40 | |||
 New York, New York, October 2010 — AdKeeper™ has announced a transformative online advertising service that will forever change the way consumers interact with the Internet. adkeeper.com
With one simple click of a button, consumers can place ads of their choice into their personal 'Keeper,' offering them absolute control to save, sort, sift, share, rank, review, click, print and buy online from ads they have specifically selected. Part of AdKeeper’s revolutionary approach is that no software, no downloads, no browser extensions, no plug-ins and no pre-registration are required. One Click. Kept. Period. AdKeeper was founded by Scott Kurnit, one of the nation’s most successful online media entrepreneurs and founder of About.com, and funded by top-tier investors including: True Ventures, DCM, Spark Capital, First Round Capital, Betaworks, Lerer Ventures, David Cowan, Stan Shuman and The New York Times Company. ”Until now, the consumer could control every aspect of the Internet experience – except one. Not anymore. AdKeeper delivers the ability for consumers to finally save online ads for use on their own terms and time. Without leaving their current page or interrupting their online experience, consumers have the unprecedented ability to click and keep ads of their choice,” said founder Scott Kurnit. Here’s how it works. When consumers see a “K” button on an ad that interests them, they click the K button, and continue their reading or viewing experience uninterrupted. The ad is copied into their Keeper where it can be visited later, at the consumer’s convenience. Once in the Keeper, consumers can sort and organize their ads, click through to get more information, make their purchase or print a coupon. They can also rank, review and share ads they think their friends would find helpful or entertaining. Ads are intended to help consumers save money, make buying decisions, research products and services and at times, entertain. With the help of AdKeeper, consumers can exercise even more control over their online browsing experience. Instead of ads being a distraction or something to be ignored, consumers can now feel safe to ‘click and keep’ knowing their time and attention are respected. AdKeeper has been embraced by the largest group of charter advertisers for any new media launch. This prestigious group includes many of the nation’s largest and most innovative companies, from a wide variety of industries, including members of the Fortune 500: Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kmart, Kraft Foods, Macy’s, McDonald’s, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, Unilever and Warner Bros. The Keeper is the consumer’s own place where only the ads they have invited have a right to exist. The ‘click to keep’ will not trigger any other ad or intrusive actions. A consumer-first business, AdKeeper respects consumers’ security and right to privacy. The ads will be held confidentially in each consumer’s Keeper, waiting for them to interact as they wish. “Internet advertising was modeled after TV advertising – where the consumer views content, then interruptive ads, then more content. But the web is a totally dynamic environment that places consumers in the driver’s seat,” said Kurnit. “It’s time for the advertising experience to catch up with the rest of the web experience. AdKeeper affords consumers the opportunity to engage with the advertising that interests them most, at the time and place of their choosing. It’s ‘on my time advertising.’ It’s invitational, not interruptive. It’s for brands that respect their consumers. And it’s for consumers who want to take charge.” AdKeeper was launched this month in beta and is currently available by invitation. The service will be widely available in the first quarter of 2011. For more, visit adkeeper.com SOURCE: AdKeeper
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