Knowing Where the Soy you Consume Comes From

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Friday, 19 November 2010 18:08

Broomfield, Colorado, November 2010 — Recent research shows that 75 percent of U.S. consumers like seeing where their food comes from. To answer this call, Silk soymilk has introduced a new website, www.silksoymilk.com/traceit/ that allows consumers to easily track the soybeans in a carton of milk back to the location of the farm where the soybeans in that product were grown. www.silksoymilk.com The Silk website is the first of its kind that allows consumers to trace soy in this manner. The site also provides information about how Silk soymilk is made and Silk’s commitment to using only soybeans that do not contain genetically modified organisms (GMOs). “Many consumers want to know where the ingredients used in the foods and beverages they buy come from and how they are produced,” said Craig Shiesley, vice president for Silk. “Silk is continuing to broaden our commitment to transparency about our products, and this new website provides a simple way for consumers to find out more about our soybeans and other foods they eat.” In addition to tracing the origins of the soybeans in milk that contains their soy products, consumers can use the website to test their food IQ with quizzes and polls and to join Facebook discussions about Silk, yogurt, creamer and other food topics. Silk uses only whole-harvested, non-GMO soybeans grown in the United States. Consumers can visit the new traceability website and enter the manufacturer’s code and expiration date from any carton of Silk soymilk to find the U.S. counties where their soybeans were grown. The site includes factoids such as the county population and the current stage of soybeans on the farms there – beans up, flowering, bean growth or harvest. Consumers who don’t have a product code still can find information about the farms where Silk sources its soybeans, including a U.S. map that shows where farms are located. The website also features a photo gallery, where consumers can view pictures of the soybean farms. For those who want to learn more about non-GMO foods, the site also provides information about the differences between GMO and non-GMO and why Silk uses only non-GMO soybeans. Silk enrolled in the Non-GMO Project’s Product Verification Program earlier this year. The Non-GMO Project is the nation’s first system designed to test whether a product has met defined standards for the absence of GMOs. To learn more about Silk’s soybean sourcing standards, please visit http://silksoymilk.com/content/pdf/SilkSoybeanSourcingProgram.pdf. Silk Soymilk, launched in 1996, is one of the country’s top-selling soymilk brands. A cup of Silk soymilk contains as much calcium as a cup of milk and is loaded with soy protein, which when consumed as a part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. For more information, visit www.silksoymilk.com or www.silkpurealmond.com < Prev   Next >