| Men’s Health to be Available on Apple’s New iPad |
| Friday, 09 April 2010 19:20 | |||
|
New York, New York, April 2010 – Men’s Health, the largest men’s lifestyle magazine brand in the world, has announced that a digital edition of the publication designed exclusively for the new Apple iPad will be available for purchase when the highly anticipated device goes on sale April 6.
The release makes Men’s Health one of the first consumer magazines to enter the iPad market. The April issue of the magazine, complete with a host of multimedia and interactive content, will be available for download in the Apple iTunes store for $4.99 and will be followed by the May issue, available by April 20th. iPad users will also be able to download for free 15 pages of handpicked content from the April issue as a preview. “We’ve learned from our experience developing for the iPhone and iPod touch, and have taken full advantage of this new medium”. In addition to the health, fitness and lifestyle tips and in-depth feature stories, Men’s Health readers have come to rely on from the print edition of the magazine, the iPad app will present users with a highly interactive experience – including real-time polls, increased social networking capabilities with Twitter and Facebook, audio-narrated slide shows, and photo galleries of bonus content. The Men’s Health iPad app is also set to incorporate full-screen, high-definition video footage from behind the scenes of Men’s Health cover shoots. Other capabilities of the Men’s Health iPad app include: • CONNECT – Every printed website URL is live. Simply tap to visit websites from within the app, allowing users to learn more, buy products featured in the magazine, and access handpicked, related content from www.MensHealth.com. • WATCH – Exclusive video takes users step-by-step through exercises, recipes, and tips, featuring the world’s top athletes, trainers, chefs, and other experts. • INTERACT – How do you stack up to the Average Guy? Users have the ability to take real-time Snap Polls throughout the issue to find out. • SHARE – Users can share content with friends, and so much more: Tweet a shocking stat from Bulletins, brag about completing a Men’s Health physical challenge via a Facebook post, or email a recipe with a shopping list to yourself or a friend – all without ever leaving the app. Gillette, the world leader in men’s grooming products, is the official launch sponsor of the April and May issues of Men’s Health on the iPad. For more info, visit menshealth.com/ipad. Men's Health is published 10 times a year in the U.S. by Rodale, each month providing its 12 million readers with information on all aspects of a guy's life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. SOURCE: Men’s Health
|
