| More Soup (and Salad) for You! |
| Friday, 10 February 2012 20:32 | |||
 Chicago, Illinois, February 2012 – Away-from-home soup and salad purchases are on the rise, according to a Technomic Consumer Research report. Diners are, they tell us, seeking more light, healthy and affordable fare. A variety of portion sizes featuring soup/salad options on different areas of the menu allows consumers to tailor their meal specifically to their needs. Whether it’s a cup or bowl, side or entrée, 61 percent of consumers now order soup at least occasionally during restaurant visits, up from 52 percent just two years ago. Salads have grown even more, nearly half of consumers now order salad all or most of the time compared to 34 percent. “Healthy options and portion variety are driving factors in today’s soup and salad menu positioning,” says Technomic Director of Consumer Research Sara Monnette. “Operators are revamping their menus in response to consumer demand for soup and salad as a standalone entrée, side substitution, an appetizer, or a component of a combo meal. There are many menu variations in which soups/salads are now offered.” To help operators and others aligned with the foodservice industry more effectively identify opportunities for growth and gain a competitive advantage, Technomic has developed their report. Among their findings: Soup and salad are the two most common appetizers at both limited-service restaurants (LSRs) and full-service restaurants (FSRs). Appetizer salads remained fairly steady in both sectors since 2009, while soup grew 22 percent to surpass salad as the leading appetizer at LSRs. Salads are the fourth most frequently requested item on the menu among all entrées at LSRs and rank second at FSRs. Chicken-topped salads are by far the leading entrée variety offered at both LSRs and FSRs, followed by Caesar. Based on information from over 500 leading and emerging chains, chili has surpassed soup-of-the-day offerings to become the leading soup variety at LSRs, and ranked second at FSRs. Interest in healthier, lighter fare is driving these increases. 76 percent of consumers who are purchasing salads more often say they’re seeking a healthy option. To learn more about this report, visit Technomic.com. SOURCE: Technomic
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