Second International Soy Symposium Coming to Spain

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Thursday, 30 July 2009 18:05

Barcelona, Spain, July 2009 – The 2nd International Symposium on Soy & Strategic Marketing will be held this coming November, in the fabled Spanish city of Barcelona. The meeting is designed for marketing and sales people active in the soyfood, soy ingredient and supplements industry, or for those just entering this market. The Symposium aims to show how to strengthen market position and bring new insights into further developing the market and offers excellent networking opportunities. Leading speakers from industry and marketing communications will present a program split into 4 main sessions: Session 1: Soy markets, ingredients, supplements & soyfoods Soy, Soy Ingredients and Soyfoods market in the World, Soyatech, U.S.A. Novel soy ingredients and soyfood product introductions Session 2: Soy, Nutrition, Health and Health Claims Soy & Health: Science and Evidence, Dr. Mark Messina, Nutrition Matters, U.S.A.; Soy Claims in Europe, Yves Goemans, Solae, Switzerland - EUVEPRO Session 3: Creating consumer value with soy products The Four Factors for building Brands - Opportunities for Soy Products, Sam Waterfall, Healthy Marketing Team, U.K.; Practical examples of successful communication on soyfoods and products Session 4: Marketing Health & Nutrition - Labeling, Composition & Consumer Acceptance Marketing Nutrition: Lessons for Positioning Soy-Based and Other Healthful Foods, Dr. Ron Guymon, Food & Brand Lab, Cornell University, U.S.A. Participants will have networking opportunities during an evening Reception and Dinner the night before the Symposium. more info: www.soyconference.com and This e-mail address is being protected from spambots. You need JavaScript enabled to view it SOURCE; International Soy Symposium < Prev   Next >