Sticking With It Until It Worked

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Friday, 03 December 2010 20:25

Hood River, Oregon, December 2010 — When a reporter from the Wall Street Journal asked to be told “How I got here” in 10 words or less, Seth Tibbott, CEO of Turtle Island Foods, uttered the words you see in the headline above.  www.tofurky.com Even so, Seth isn’t exactly a man of few words; in fact he’s an excellent communicator, judging from the fact that Turtle Island Foods, the company he heads up, is one of the fastest growing businesses in the nation. During the time when the economy was at its lowest ebb, most Americans had already heard of tofu, a cake of soybean curds originating in the Far East, but Seth and his staff realized that few knew of the wonders of the fermented soybean cake from Indonesia known as tempeh. So the makers of the famous Tofurky® branded products took a huge step towards changing that by introducing four new good-for-you flavors of ready-to-eat organic, marinated tempeh, infused with great flavors. They are: Sesame Garlic, Smoky Maple Bacon, Lemon Pepper and Coconut Curry. Tempeh is a delicious, firm, high protein cake made from soybeans which is low in fat, high in fiber and has no cholesterol. The secret to enjoying tempeh is to thinly slice and marinate for an hour or more in a savory sauce. This enhances the nutty flavor of this delightfully textured product. Here’s how they do it: Turtle Island Foods first thinly slices organic soy tempeh cakes, then adds a marinade, which soak into the tempeh via a patented vacuum process. The end result has sent taste panels over the top with praise for this ground breaking product. “This is without a doubt the best tasting tempeh I have ever tried,” exclaimed one panelist. “I am weeping!” For more, visit www.tofurky.com and click on info about tempeh. SOURCE: Turtle Island Foods < Prev   Next >