From Mountains and Dogs to Beer

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Tuesday, 18 August 2009 19:45

Austin, Texas, August 2009 – A part of the world known for its majestic mountains and cute little dogs is now bringing us beer. Lhasa Beer, an all-malt European style lager imported from Tibet, will launch U.S. sales in Texas this month through specialty food retailers and on-premise establishments. It will soon be available at other retail locations across the U.S. “From the roof of the world to U.S. bars, restaurants and American dining room tables, we will bring American beer aficionados a tasty lager that they can not only enjoy, but also feel really good about buying because they are making a socially responsible purchase to help others less fortunate,” said George Witz, president of Dzambuling Imports, importer and marketer of Lhasa Beer. Lhasa will donate 10 percent of its annual profits to non-profit groups supporting education, health care, cultural preservation and other socially responsible initiatives in Tibet, according to Witz. Lhasa Beer is the only Tibetan beer on the world market and comes straight from its namesake, Lhasa, the capital of Tibet and the land that is the world's highest plateau, referred to as "the roof of the world." It is brewed by the Tibet Lhasa Brewery Company, which is the highest commercial brewery in the world. Lhasa means “place of the gods” in Tibetan, and is revered as a holy place in Tibetan culture. Lhasa Beer is brewed using only natural ingredients, including Himalayan spring water, barley, Saaz hops and yeast. This export product is specially formulated with 30 percent of the malt content coming from the huskless native Tibetan barley. Using this Tibetan barley gives the beer a crisp clean taste without any harsh or astringent flavors that can come from the husk, and supports the Tibetan farmers. Lhasa Beer has been specially reformulated for export by master brewer Alan Kornhauser, a repeat multiple gold medal winner at the Great American Beer Festival. “Alan is very well known and respected in the industry with a rich and diverse brewing background ranging from large scale production to award winning beers for fine craft breweries. He has worked in both domestic and foreign facilities including overseeing the operations for a number of breweries in Asia,” Witz added. Lhasa Beer will be available nationwide by the end of the year. It is an easy drinking beer with medium hop bitterness, nicely balanced by the full bodied but not heavy all-malt flavor. Its flavor is highlighted by the renowned floral bouquet of Saaz hops the most elegant and refined of all aroma hops. It comes in a 12- ounce bottle in 6-packs, and 24-bottle cases, with a bright, colorful label. A variety of logo items and point-of-sale materials are available, including: wearables, in-store displays, bar signs, neons, back bar displays, sandwich and menu boards. Suggested retail price is $8.99 per 6-pack. SOURCE: Lhasa Beer < Prev   Next >