Getting underWAY

( 0 Votes )

Wednesday, 17 March 2010 18:32

Boca Raton, Florida, March 2010 – The company whose Smart for Life products fueled the national cookie diet craze, is now unveiling underWAY™ - an appetite suppressing line of beverages. Historically, consumers have sought diet solutions that are easy to swallow. Unfortunately, most current products have too many hidden sugars and sodium to be credible candidates. After much research and development, underWAY is helping to solve this problem for the beverage industry. With Datamonitor reporting that ‘satiety’ could be the next big health and wellness trend, underWAY is positioned to stay ahead of the curve, even though attempts to curb the appetite is not a new concept in weight control. Like most innovations, the formula for underWAY came about as the result of trial and error. Bariatric physician and food engineer, Dr. Sasson Moulavi (Dr. Sass), was working to create a combination of fibers that could be absorbed easily into a drink. As he sampled one of his many formulas he found that his appetite for late night snacks suddenly stopped. Dr. Sass realized this new, fiber blend was curbing his cravings. What he later named Herofiber™ is now the key ingredient in every 16oz. naturally flavored bottle; helping to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to the appetite suppressing fiber in underWAY, a series of B vitamins also help to boost energy. And the three all-natural flavors - Acai Pomegranate, Grape and Orange - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, underWAY is a product with which to battle obesity, one of the biggest heath challenges in the country. According to the Centers for Disease Control and Prevention, two-thirds of American adults are currently overweight. And according to Datamonitor, forty-four percent of American adults are on some kind of diet. With manufacturers continuing to pour as much as 16 teaspoons of sugar and 25 percent of the daily requirement of salt into one can of soda, underWAY’s formula is one to help beat the obesity crisis. And while many beverage products come loaded with carbohydrates, underWAY contains only two carbs per serving, and no hidden sugars, thus helping to slow a growing “epidemic” of diabetes. underWAY is now making its international debut – via club stores, drugstores, supermarkets and 2,000 GNC locations - the largest global specialty retailer of nutritional products. Online retailers will include the underWAY website, Drugstore.com, Walgreens.com, Costco.com and more. A new Green Tea flavor will be available beginning in April. For more information about underWAY, America’s healthy appetite suppresser and thirst quencher, visit www.under-way.com. SOURCE: underWAY < Prev   Next >