| Give the “Bread That Loves You Back” for Mother’s Day |
| Friday, 16 April 2010 20:31 | |||
 Columbia, Missouri, April 2010 – The Bread That Loves You Back refers to a remarkable new robotic baking device launching this month, and while created especially for celiac disease sufferers and those with a sensitivity to gluten, Bready could be considered a breakthrough for just about everyone – like Mom.
To top it off, Bready North America, Inc. has been awarded the Celiac Sprue Association’s (CSA) Recognition Seal. Having the seal means the manufacturer has agreed to adhere to CSA’s standards in representing their product to be free of wheat, barley, rye and oats (WBRO), their derivatives and crosses in product, processing or packaging. Bready, invented in Sweden, is the first bread machine designed for people with celiac disease, and for those with gluten intolerance – producing baked products in a closed environment that have great taste, are moist, stay fresh longer and contain less than 3 parts per million of gluten – an improvement over current gluten-free offerings. This target market, plus Moms everywhere, will be interested in knowing that the food science behind Bready is its patented vertical kneading action, achieved through a marriage of software and mechanics. This motion emulates the kneading that a professional baker would apply – with moisture from the liquids deeply penetrating the gluten-free flour, resulting in evenly-textured bread that won’t crumble under a knife. A great time-saver, Bready is a fully automatic “system” combining a countertop “robot” and a “mix bag.” There is no guesswork, no intervention, no mess and no shopping for ingredients that are expensive and difficult to find. Since it is a closed system, there is no risk of gluten contamination as with a traditional bread machine. Bready is the gift that keeps on giving for Moms who are gluten-free or care for those who are. Celiac disease, a genetic autoimmune disorder that adversely affects approximately 1 in 100 people, interferes with the body’s ability to absorb nutrients. Once diagnosed, a diet free of wheat, barley, rye and oats will alleviate the symptoms, and helps to prevent the onset of related illnesses. Current information on CSA and celiac disease is available at the CSA website, www.csaceliacs.org. The Bready Home Baking System has a special introductory price of $299.99, which includes the robot and four-mix sampler (sandwich white, mock rye, chocolate cake and pecan spice bread.) For a demo video, order information and more about The Bread That Loves you Back, please visit www.mybready.com, SOURCE: Bready North America
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