It’s All About ME

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Tuesday, 18 August 2009 19:52

Chico, California, August, 2009 — Trendsetters get ready. ME™, the new line of caffeine-free, all-natural one-of-a-kind beverages, launches this week. ME is a combination of edgy flavors and bursts of personality, with names that spark individuality like Vivacious™, Curious™, Uninhibited™ and Unavailable™. Featuring sophisticated, yet distinctive, flavor pairings such as blueberry lime, tangerine pineapple, pink grapefruit and dragonfruit blackberry, ME pleases the palette and body with only 70 calories per can. ME is a beverage solution that active Gen-Xers and Millennials can relate to. Without caffeine, added sugars, loads of calories and energy-ramping substances, ME provides an enticing, healthful twist unlike anything else on the market. According to the Institute of Food Technologists, (IFT) the Millennial Generation, aged 15-24 and comprising 40 million people, commands the most attention when it comes to food. This so-called group is already pushing for healthy options at their universities and are also the top demographic willing to try new foods. Highlighting its playful character, ME encourages consumers to “Find Your ME,” through the interactive Web site www.findyourme.com – that matches drinkers’ personalities or moods with specific ME flavors: Vivacious (tangerine pineapple) – The vivacious individual is animated, energetic, and full of life. This person exudes passion and exhilaration, offering a contagious energy that lifts the spirits of everyone around them. Curious (blueberry lime) – The curious individual is inquisitive, careful, and eager to know and learn. They are considerate, highly intelligent, understanding, and generally mindful of others. Uninhibited (pink grapefruit) – The uninhibited individual is not constrained by societal norms or peer pressure. They are free spirited, open-minded, and eager to experience the unknown. The uninhibited person carves their own path in life. Unavailable (dragonfruit blackberry) – The unavailable individual has a strong personality, confident in their position and inner strength. They are a bit intimidating, perceived to be unapproachable, yet they offer a great deal of beauty and insight. Void of added sugars or artificial ingredients, ME is packaged in sleek, vibrant, 10.5-ounce slim cans, sold individually and in four-pack carriers. ME beverages are hitting the shelves of grocery stores nationwide now through September at the suggested retail price of $3.99 per four-pack. Visit www.findyourme.com for more information. SOURCE: ME < Prev   Next >