Jamba Juice, BMOC

( 0 Votes )

Monday, 28 September 2009 20:04

Emeryville, California, September 2009 – Jamba Juice is becoming a BMOC (Big Man on Campus.) The company announced this week the grand opening of its Northwestern University Jamba Juice store, the ninth college location to open in 2009 and the 30th since Jamba first ventured on campus at Stanford in 1997. Northwestern, the Big 10’s only private school, is located in Evanston, Illinois, a suburb of Chicago. The initiative builds upon Jamba's success in launching franchise kiosks and small formats on colleges and universities nationwide and brings a delicious, health-oriented, portable food option to busy students on the go. “We know that students lead very demanding lives so we are pleased to be able to provide them with a convenient location to get their favorite smoothie without leaving campus,” said Thibault de Chatellus, senior vice president, Global Franchise and Development, Jamba Juice Company. “We also have the added benefit of introducing a new generation of customers to our brand.” Capitalizing on the trend towards healthier fare, and recognized as one of the healthier food and beverage brands, Jamba offers food service operators and colleges and universities an opportunity to serve students looking for on-the-go food choices that support a healthy lifestyle. For some students, that can make Jamba Juice a destination. “Our products are made with high quality, good-for-you ingredients. They contain no artificial flavors, no artificial preservatives, no high fructose corn syrup, and zero grams of trans fat. Additionally, we have menu options available for students with special needs including non-dairy, non-gluten, vegetarian, and vegan diets,” said Kim Larson, vice president of marketing for Jamba Juice. In addition to offering better-for-you meal options, Jamba also strives to be better for the environment by working closely with campus locations to support their sustainability initiatives. Jamba does this by helping design stores on those campuses that meet stringent green standards as defined by the U.S. Green Building Council under the LEED program. Those green-friendly design features include the use of recycled materials in wall panels, carpeting, furniture fabrics and tile, the use of more natural lighting with layouts that provide direct outdoor views from 90 percent of all work spaces, and implementation of lighting and air conditioning controls that help conserve energy. In addition to Northwestern, Jamba Juice campus openings in 2009 include the University of Illinois, Arizona State University West, Bowling Green State University, Florida International University, Sacramento State University, SUNY Buffalo, Northeastern University, and the University of California at Irvine. For the nearest location or a complete menu, visit the Jamba Juice website at www.jamba.com or call 1-866-4R-FRUIT. SOURCE: Jamba Juice < Prev   Next >