Kraft Gets Bold for 2010

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Friday, 08 January 2010 16:37

Northfield, Illinois, January 2010 – Kraft Foods Inc. is making some new product moves in 2010. As consumers seek culinary inspiration, Kraft is delivering more than 20 new foods and beverages in the first few months of the new year that reflect restaurant-inspired flavors. The company is also adding several new portion-controlled options to its portfolio, in time for January first-of-year inspired dieting. "We are focused on the consumer from the moment we first dream up a new product to the time it hits store shelves," explains John Li, director, culinary center, Kraft Foods. "We start with a deep dive into consumers' eating habits and flavor preferences. It's part art and part science, but ultimately, our goal is to create the best and most flavorful products possible." For 2010, Kraft took their cue from the top ten flavors consumers would like to see more often on restaurant menus. "Many of our new items reflect consumers' interests in bold flavors, especially those that are Italian-inspired or have a Mexican flair," said Li. "Hot and spicy is big so chipotle and garlic are key flavor notes while berry-infused items remain on-trend. The increasing desire for bolder flavors is not limited to a single age group. Everyone is asking for more adventurous taste experiences." Kraft hopes to answer the call for flavors with the unveiling of Planters Flavor Grove Nuts in five almond and cashew varieties. Roasted and seasoned with real herbs & spices, the new Planters Flavor Grove skinless almonds are enhanced with the fresh flavors of sea salt & olive oil, cracked pepper with onion and garlic, and chili lime. Planters Flavor Grove cashew varieties include chipotle and sea salt & cracked pepper. The pep of chipotle and kick of spicy flavors can be found in a new line of Kraft Sandwich Shop Mayo reduced fat mayonnaise featuring chipotle, garlic and herb, and horseradish-Dijon (made with Grey Poupon mustard) varieties, all with half the fat and calories of regular mayonnaise. In addition, Kraft Deli Deluxe cheese slices will debut 3 cheese garlic and herb, bacon cheddar, and jalapeno American tastes -- for sandwiches or melting on vegetables or casseroles. Berries are bountiful in Planters NUT-rition which will now include an antioxidant mix with almonds, bananas, peaches, blueberries, cranberries and cashews, and Omega-3 Mix with walnuts, cranberries and dark chocolate-covered soy nuts. Chocolate is featured in whole grain wheat flour and semisweet chocolate with cocoa from Rainforest Alliance Certified™ farms. The new dark chocolate and oats variety is on-trend with the more intense flavor of dark chocolate. "We also are building on our health and wellness commitments and evolving to meet today's consumer expectations in this area," adds Li. "When it comes to portion control, we know consumers want indulgence without overindulging. Gone are the days of thinking you can't have your cake and eat it too." That's why Kraft Foods has several great new portion control options brimming with flavor while being short on calories. Mousse Temptations by Jell-O feature dark chocolate, chocolate and caramel creme flavor experiences for 60 calories per serving. And the 100 Calorie Pack platform that Kraft pioneered is now in the cheese and dairy case with Kraft 100 Calorie Packs Cheese Bites. The single-serve packages are available in four delicious varieties and are perfect for lunches or on-the-go snacks. Great taste also will come in very small packages. In February, Kool-Aid Fun Fizz drink drops debut in Partyin' Punch, Gigglin' Grape and Laughin' Lemonade varieties. These drink drops are designed to transform any 8-oz. glass of water into a colorful tasty drink with only five calories. SOURCE Kraft Foods Inc. < Prev   Next >