| Majans Expands Bhuja Brand |
| Thursday, 30 July 2009 18:13 | |||
 Wilmette, Illinois, July 2009 – It may sound like double-talk to you, but Majans America LLC, features in its Bhuja brand gluten-free healthy snack mixes.
We used the tricky headline just to pull you into read this interesting piece. These snacks are now available through a rapidly growing number of natural food stores and supermarkets across the country. Majans also announced that it will now be represented by Natural Specialty Sales Foodservice (NSS), an ACOSTA Company, as its national natural channel and conventional channel sales broker. Majans mixes start with super-healthy ingredients like chickpeas, green peas, peanuts and gluten-free noodles. They then add bhuja, an ancient recipe made from a combination of exotic Indian spices. Today, BHUJA comes alive in four distinct seven-ounce multigrain snack offerings that are 100% natural, cholesterol-free and gluten-free, with absolutely no trans fat. Majans high-fiber, high-protein, gluten-free BHUJA snack mixes were developed for active health-conscious adults, parents with children and discerning snack food consumers. BHUJA mixes put some spice in healthy snack food munching. Covered in Indian spices such as cumin, coriander, turmeric and chilies, these healthy treats in fun, distinctive, brightly colored bags make for some exotic and healthy snacking. Long before the potato chip was discovered, Indian farmers made a delicious snack by roasting their grains and cereals with a variety of spices. BUHJA healthy snacks are an intriguing fusion of flavors from the Majans family recipe. All four varieties of BUHJA healthy snacks, including Original Mix, Cracker Mix, Nut Mix and Fruit Mix pack a ton of taste in every bite. BHUJA healthy snacks are priced at retail from $3.99 to $4.59 for a 7-ounce bag. Majans began offering BHUJA healthy snack mixes in the U.S. in May 2008, and the agreement with NSS represents an important strategic alliance for both companies. Together they will be able to effectively address the rapidly growing consumer interest for healthy as well as fun snack alternatives. “We believe our partnership with Natural Specialty Sales Foodservice will provide both short-and long-term benefits to both firms,” said Federico Meade, President, Majans America LLC. “We are very excited about the potential to continue expanding our presence in the healthy snack food market.” BHUJA healthy snacks are now available at more than 1500 natural food stores and supermarkets across the country. Among those offering BHUJA’s “fun” and easy-to-spot colored bags are: Whole Foods Market; Ukrop’s; Haggen Food & Pharmacy; The Food Emporium; Dierbergs; Stop & Shop, Hy-Vee, Amazon.com, and others. Available in the U.S. since 2008 and headquartered in Wilmette, Illinois, Majans America LLC is wholly owned by Majans PTY Ltd., located in Brisbane Queensland, Australia. Majans makes BHUJA mixes as well as other great tasting snacks sold in Australia, United States and Great Britain. For further information about Majans America LLC, please visit: www.bhuja.com. You can order BHUJA mixes online or at 847/307-5216. SOURCE: Majans America LLC
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