Make Way for the Deli Patrol

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Thursday, 23 July 2009 16:43

Boston, Massachusetts, July 2009 – DELI-ARTS of Westford, Massachusetts, manufacturer of artisan deli products, has announced the launch of their new brand initiative and expanded product line. The NYDP Deli Patrol line debuts in July with six product offerings which include: • Slow-Steamed Pastrami • Oven Roasted Corned Beef • Holiday Roast Turkey • Fireside Roast Turkey • Fireside Roast Beef • Griddle-Ready Corned Beef Hash Deli-Arts founder (and now NYDP Chief Flavor Officer) Dan Estridge heard the cries of pastrami mavens near and far who have long complained that pastrami purchased at supermarket deli-counters simply does not have the meltingly tender, juicy succulence or flavor once found at New York’s legendary delis. Estridge made it his mission to champion the cause and bring the golden age of the New York deli back and to make these treats more accessible than ever before. With the NYDP brand, he has perfected a process that will enable people to enjoy the best of New York Deli straight out of the refrigerator, in their own homes at any time. Three years in development, Estridge’s new process uniquely delivers all the tenderness, succulence, and flavor from the golden age of deli in a product sold at retail, with no extra preparation required. The NYDP Deli Patrol distribution team has already begun to meet with key potential accounts including upscale supermarkets and Estridge reports that the first shipments are already being enjoyed at The Bleacher Bar at Boston’s historic Fenway Park, The EMC Club inside Fenway proper, Cardullo’s in Harvard Square, Shubies in Marblehead, Butcher Boy in North Andover, and other fine food venues. Boston-area distributors are already reporting new accounts starting up coincident with the launch including Boston’s Four Seasons Hotel, and The Buttery in the Boston’s South End among others. For more information about NYDP Deli Patrol or its parent company Deli-Arts please visit www.moreflavorperpound.com. SOURCE: NYDP < Prev   Next >