Pass the Salt — Out the Window

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Friday, 18 June 2010 16:21

Camden, New Jersey, June 2010 — Campbell Soup Company will start shipping twenty-one varieties of Campbell’s® condensed soups to retailers nationwide this month at sodium levels reduced by 25 to 45 percent compared to previous levels. This marks the next step in Campbell’s ongoing sodium reduction efforts, bringing the total number of soups that have been reduced in sodium to nearly 130 varieties, including 45 Campbell’s condensed soups. The 21 soups, including favorites like Chicken with Rice and Minestrone, are expected to appear on supermarket shelves beginning this month, with all varieties in stores by mid-September. Most will feature communication on the front label that reads “Less Sodium – With Natural Sea Salt Added” to indicate that they are now lower in sodium. “Reducing sodium in nearly half of our flagship condensed soups is a critical milestone in Campbell’s long-standing sodium reduction efforts. Beyond simply offering lower sodium product lines, we’ve also made significant sodium reductions in our original soups,” said Lisa Walker, vice president, Campbell’s condensed soup, broth and Campbell’s Kitchen. “We know from our decades of experience in sodium reduction that people want foods that are reduced in sodium and taste good, and we are confident that these soups deliver the great taste that people expect from Campbell.” By Fall, Campbell will offer more than 200 reduced sodium products in the marketplace–an eight-fold increase compared to just five years ago, when the company offered 25 reduced sodium products. Campbell has reduced sodium across its portfolio, including many Campbell’s® soups and Pepperidge Farm® breads as well as the entire product lines for V8® juices, Prego® Italian sauces and Campbell’s SpaghettiOs® pasta. Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. For more information, visit www.campbellsoup.com. SOURCE: Campbell Soups < Prev   Next >