The Bread That Loves You Back

( 3 Votes )

Saturday, 26 December 2009 16:39

Columbia, Missouri, December 2009 – Introducing Bready®, a new robotic baking system developed in Sweden that produces fresh baked, great-tasting gluten-free bread – the Holy Grail for people with celiac disease and gluten-sensitivity. That search may be coming to an end with ‘the bread that loves you back.’ www.mybready.com Now you can bake gluten-free in your own kitchen. Due out in February 2010, this product, a departure from existing bread machine technology, is a closed baking system that minimizes the chance of gluten contamination. Combining a mixing and baking “robot” and BPA-free “mix bag”, Bready will deliver breads and cakes that are moist and soft, yet hold easily together as sandwiches and don’t grow stale as quickly as do typical gluten-free loaves. Guesswork is eliminated as consistent results are delivered with little intervention and minimal clean-up. As the need for gluten-free expands, the awareness and health industry measurement of celiac disease, a relatively recent development, has found that as many as one in every 100 have the disease and require a gluten-free diet. Such a diet has also been suggested as beneficial for children and persons with autism. Holly Smith-Berry, president/CEO of Bready North America, says the product has received rave reviews from its independent home testers. “We asked people with celiac disease and parents of autistic children on a gluten and casein-restricted diet to use Bready for making gluten-free breads at home. The reaction was unanimous. They loved the breads, and most of them said they “couldn’t go back” to eating their old bread. Smith-Berry, who has championed kitchen appliances for companies like Salton and Toastmaster, has experience in bread prep, from bread machines to toasters. “I’ve never seen such a grateful test group. These are people who really miss bread, and Bready is a solution for them,” she said. More than just plain bread, Bready comes with ten mix varieties, which include sandwich white, mock rye, jalapeño cheddar, pecan spice, Mediterranean olive, French bread, pizza dough, hamburger rolls, chocolate cake and lemon poppy seed cake. The mixes are made from all natural ingredients, are free of preservatives, contain three parts per million or less of gluten, are high in fiber, heart-healthy and domestically produced. Here’s how Bready works: The consumer scans a bag of mix (only special Bready mixes may be used) and loads it into the baking robot, adding oil, water and yeast. The scan, which reads a radio frequency ID (RFID) tag on the mix bag, has already programmed the baking protocol for the specific bread variety. Once the door is shut and a button pushed, the dough is mixed and kneaded inside the mix bag until automatically transferred from bag to pan where it rises and bakes. The robot beeps when the loaf, cake or dough is ready. Additional features, like a steam function for a chewier crust and a garnish cycle, allow bakers to customize their breads. The empty bag is wound around a rod for easy disposal. A non-stick bake pan allows the bread to roll out effortlessly onto a cooling rack. Initially, Bready will only be sold on its website www.mybready.com. Interested customers may reserve their Bready robot and 4-pack mix sampler at a special introductory rate. SOURCE: Bready < Prev   Next >