When Attitude Counts

( 0 Votes )

Thursday, 16 April 2009 20:52

Palm Beach Gardens, Florida, April 2009 – Attitude Drinks Incorporated announced recently that building upon decades of experience in the formulation, production, marketing and sales of milk and dairy based drinks, it will launch two unique and innovative milk drinks. Recognizing the increasing consumer demands for healthy, convenient and functional beverages, these formulations deliver the benefits of milk, using technology and science never before introduced in the beverage industry. Phase III™ ‘Recovery’ will be introduced to address the growing need for sophisticated, exercise recovery solutions. Designed to exploit the scientific evidence favoring low fat, chocolate milk as a highly efficient sports recovery drink, Phase III provides a research proven, targeted solution. Formulated with a focus on delivering the most effective protein to carbohydrate ratio in addition to measured levels of recovery enhancing vitamins and minerals, Phase III is reported by the company to be the first protein drink utilizing “Mother Nature’s most perfect food” in delivering this function. Just!™ ‘Metabolic Health’ targets consumers interested in achieving improved metabolic health. Recently announced scientific studies indicate that significant health benefits, including weight management and heart health, are derived from improved metabolic health. Attitude Drinks will introduce Nutraceutical Discoveries’ all natural formulation, Innutria™, exclusively, in this fat free, no sugar added, chocolate milk drink. Just! has been formulated using ingredients naturally found in milk to deliver features proven to provide the benefits of fat burn and reduction of oxidative and inflammatory heart stress. Phase III and just! are packaged in new, state of the art, eco-friendly convenient re-sealable bottles containing shelf stable 14.5 oz. and 8 oz. functional milk drinks, respectively. These products can be stored, distributed and retailed at room temperature, making them available to traditional beverage distribution systems. National product roll out of will begin this spring with a launch in the New York Metro area, where the products will be distributed by Exclusive Beverage Distribution. Attitude Drinks Incorporated is an innovative, beverage brand development and marketing company with a focus on introducing healthy, scientifically advanced functional beverages. The company’s first drink, Vis Viva™, enjoyed a May 2008, New York Metro launch and features Attitude’s proprietary and healthful energy formulation. For more information on the company, visit www.attitudedrinks.com. SOURCE: Attitude Drinks < Prev   Next >