Kroger Births New Busy Moms Website

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Friday, 22 July 2011 17:29

Cincinnati, Ohio, July 2011 — Comforts, a line of baby products from The Kroger Co., is making it easier for experienced moms to share their words of wisdom with others through a new website launching mid-July. ComfortsForBaby.com enables busy moms to access and exchange ideas online, offering a community where mothers can – between breaths – share their insights and experiences parenting newborns, infants and toddlers. ComfortsForBaby.com The website is available in English and Spanish, with the latter designed specifically to engage Latina moms. Guided by a whimsical cartoon firefly called “Flicker,” the website features original content from and for moms. According to Paula Andruss, a mother of three and the site’s official “Chief Comforts Mom,” ComfortsForBaby.com speaks to a cross-section of moms. It’s a place where they can share, support and learn from each other. “All moms are looking for the tried and true and want to hear from others about what works and is practical and realistic,” Andruss said. “ComfortsForBaby is a place for those who have ‘been there and done that’ to share their expertise with other moms and to find community support for themselves.” The website will offer advice-oriented articles, such as how to soothe a crying baby or make mealtimes more fun and nutritious. Articles focused on newborns, infants and toddlers will be updated weekly. Another feature will focus on products. It will provide an opportunity for moms to share their feedback online with other moms. “Mothers find authentic reviews extraordinarily valuable when choosing products for their children,” Andruss added. Value-conscious moms will regularly find digital coupons (downloadable to shoppers’ savings cards) for a range of Comforts products on the site. And by clicking “Like” on the ComfortsForBaby Facebook page, mothers will have exclusive access to participate for a chance to win in various contests, sweepstakes and promotions that will be held throughout the year. “The launch of ComfortsForBaby.com effectively harnesses our years of experience in this category to better serve the needs of our customers,” said Noel Fonseca, Comforts Brand Manager. "Our goal is that busy, experienced moms will think of us first and foremost for their children’s needs, and ComfortsForBaby.com, complimented by Facebook and Twitter, will be valuable resources for reinforcing this brand position.” Kroger, the nation's largest traditional grocery retailer, serves customers in 2,449 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. For more information about Kroger, please visit www.kroger.com. SOURCE: Kroger < Prev   Next >