Something Worth Talking About

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Friday, 11 March 2011 17:23

Minneapolis, Minnesota, March 2011 — When the “soup season” arrived early last fall, the folks at General Mills said we (the consumers) would have a lot to talk about with regard to their Progresso® brand of soups. They had just launched a line of ethnic-inspired soups, with not only cholesterol-lowering features, but the first cream-based light soup in the ready-to-serve category, and its first chili soup (as part of its high fiber lineup.) Back then Chad Johnson, marketing manager for Progresso, said "We have worked hard to develop exciting new flavors and health enhancements to many of our soups to deliver the taste, quality and variety that consumers expect from Progresso. This is one of our biggest soup seasons in terms of the number of new varieties and enhancements we've ever introduced." In addition, the National Advertising Division of the Council of Better Business Bureaus has approved General Mills’ advertising claim that its Progresso Light soups are ‘now even better’, despite an objection from the Campbell Soup Company. The Progresso tradition began in 1905 when a young Sicilian, Vincent Taormina, began a small importing business to bring authentic Italian foods to Italian-American families. Driven by the wartime shortage of imported products, Progresso opened its original manufacturing plant in Vineland, New Jersey, where the company created the first Progresso premium soup in 1949, a minestrone that was based on an old family recipe. It was the first canned, ready-to-serve soup in America. Progresso has grown to become the No. 1 ready-to-eat soup brand in America by using quality ingredients and adding new products like High Fiber and World Recipes. It established a new health segment with the Progresso Light line for those concerned with weight management. Progresso continues to build on its rich history of flavorful products that delight the consumer. Progresso is a registered trade mark of Pet Incorporated. SOURCE: General Mills < Prev   Next >