| Tuna Breath is a Good Thing |
| Monday, 28 March 2011 19:02 | |||
 Los Angeles, California, March 2011 — In its first-ever national out-of-home campaign, the Tuna Council, a division of the National Fisheries Institute, has turned to the Health Club Media Network (HCMN) (www.hcmn.com), part of Outcast Media, to promote "TunatheWonderfish."
The one-month comprehensive campaign, which began early this month, is being funded in large part by the three major U.S. tuna brands - Bumble Bee, Chicken of the Sea and StarKist. It targets health conscious adults while they are at the gym and will run in nearly 1,000 of HCMN's clubs in 20 major markets including the top 12 DMAs. The campaign consists of multiple elements including static panels placed in high traffic common areas, as well as in women's locker rooms; branded 15-second messages on digital screens in select clubs; recipe brochure distribution; and branded insulated nylon lunch bags distributed in select clubs. Apparently research indicated that Americans weren’t eating as much tuna as they thought they were. So the goal for this campaign is to make canned and pouch tuna top of mind among active consumers who want a healthy meal that can be prepared quickly and in delicious and healthy ways. In conjunction with the place-based elements of the campaign, the Tuna Council has been running ads on broadcast and cable television as well as in consumer magazines. For more information on HCMN, follow them on Twitter and Facebook at www.twitter.com/healthclubmedia or http://www.facebook.com/HealthClubMedia. Outcast Media Holdings, Inc. is a digital media company that specializes in reaching active, on-the-go consumers. The company consists of two channels: PumpTop TV and Health Club Media Network. Advertisers reach a Nielsen audited combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City and Chicago. For more information, please visit www.Outcast.net. You might also want to check out (http://tunathewonderfish.com/. SOURCE: PressPass BusinessWire
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