| Concern for Climate Change Cools |
| Monday, 14 December 2009 22:40 | |||
 New York, New York and Oxford, England—Concern for climate change has declined in the past two years with many countries recording a double digit fall, according to new research released by The Nielsen Company and the Oxford University Institute of Climate Change.
In the latest round of the survey, conducted in October, 37 percent of global consumers said they were very concerned about climate change (compared to 41 percent in 2007), with the highest levels of concern expressed in Latin America (57%) and Asia Pacific (42%). However, North America lagged global regions with 25 percent of respondents saying they were “very concerned” about climate change. Thirty five out of the fifty four countries surveyed recorded a decline in climate change concern, led by Poland (23%) and Canada (22%). Climate Change concern also fell by 18 percent in Portugal and 17 percent in Taiwan, Spain and Sweden. “The global recession and economic woes temporarily knocked the climate change issue off the top line agenda, but as the recession is now beginning to recede, we expect the Copenhagen Summit may push this important issue to the forefront again,” said Jonathan Banks, business insights director Europe, The Nielsen Company. Nielsen/Oxford University research shows that concern and awareness for climate change and the environment peaked in 2007 at the time of the Live Earth concerts and the launch of Al Gore’s acclaimed documentary ‘An Inconvenient Truth’. The nations most concerned about climate change were Philippines (78%), Indonesia (66%), Thailand and Mexico (62%). The Philippines posted the highest increase in climate change concern in the past two years, up 14 percent, followed by Vietnam (+9%). “These are countries which have all experienced the direct effects of climate change through freak weather conditions and natural disasters,” said Banks. Typhoon Ketsana devastated both the Philippines and Vietnam in September, while Indonesia has been struck by two earthquakes and tsunami warnings this year. Concern for climate change in Indonesia and Brazil, the two most concerned countries in 2007, has decreased by 10 and 18 percent respectively in the most recent survey. Globally, air and water pollution followed by climate change are the top three environmental concerns for the global population. “It’s not surprising that water and air pollution top consumers’ environmental concerns as these are measurable and visible to the population compared with the concept of climate change, which unfortunately many people only take seriously when human lives are endangered through freak weather patterns,” said Banks. Concern for climate change in China and India increased six and one percent respectively in the last two years. “These countries are among the world’s largest emitters and this study shows that actions by their governments are responding to citizen concerns,” said Timmons Roberts, director of environmental studies at Brown University in Providence, Rhode Island. Globally, the majority of consumers still believe that the main responsibility for solving climate change should lie with their governments. In October, 36 percent of global consumers said that governments should restrict companies’ emissions of carbon dioxide and other pollution, closely followed by 34 percent who said there should be major government-led initiatives for research into scientific and technological solutions such as low emission cars, houses and renewable energy. About one in three global consumers also believe there should be government incentives (tax breaks or subsidies) to individuals for good, less or non-polluting behavior and that the population should recycle waste when possible. Climate scientists remain the most trusted source of information about climate change, with 58 percent of global consumers believing climate scientists more than any other source. “Trust in scientists has been reported consistently and frequently across these 54 responding nations of the world. This is an important finding as the intensely policy-relevant work of climate scientists - both natural and social - informs negotiations in Copenhagen at the UN Conference of Parties meeting,” said Max Boykoff, assistant professor of environmental studies, University of Colorado-Boulder. The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). For more information, please visit, www.nielsen.com The Environment Change Institute at Oxford University focuses on environmental change across the natural and social sciences with an orientation to applied and public policy. For more, visit www.eci.ox.ac.uk SOURCE: The Nielsen Company
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