Phoenix, Arizona, September 2017—PetSmart, one of the leading North American pet specialty retailers, is launching its fall and Halloween collections. This year, pet parents will be able to select from hundreds of new, seasonal apparel and accessory items, costumes, beds, toys and treats to enable their domestic pets celebrate this festive season along with the rest of the family. The collection is now available in all 1,500-plus PetSmart stores across the U.S. and Canada and online at petsmart.com and petsmart.ca.
“We know it’s important to offer an exciting assortment of products for a range of pet lifestyles each season. We see our collections for fall and Halloween as an invitation to all pet parents to celebrate autumn with all their family members – including our pets,” said Eran Cohen, chief customer experience officer for PetSmart.
To celebrate and take notice of high schools and college classes across the country now being fully underway, PetSmart has launched the ED Ellen DeGeneres Varsity Collection that embodies the collegiate and youthful spirit synonymous with campus pride and school sports. Here’s an example:
Pup Meets Preppy – The Maroon Ruffle Hoodie Dress, with its college crest and plaid ruffles, provides the ultimate varsity apparel for the preppy girl pup. Bandana collars, a PetSmart top-seller, are also included in this collection, with the Navy and Gold Two-Pack Bandana Collar set to turn heads for both its style and spirit. Bow-Tie Collars adorned with preppy stripes in blue and navy and pink and gray color combinations ensure pets stay on-trend. Meanwhile, the Maroon Love Comfort Harness and Megaphone Embroidered Dress incorporate pleats indicative of cheerleading skirts.
“L” Stands for Love – With crisp fall weather just around the corner, the change in seasons presents an ideal opportunity to freshen up pups’ everyday gear like beds and collars. The Varsity Collection includes two smart-looking beds to provide endless comfort and versatility. The navy and gold Love Hut Pet Bed, lined and padded with furry plush, was inspired by a traditional letterman’s jacket, complete with a bold varsity appliqué “L” — for love, of course. The velvety Varsity Cuddler Bed gives a nod to school spirit with an iconic megaphone embroidered with the “L” as well.
To check out the new offerings and what other costumes are available that will make it possible for your pet to represent anything from a superhero to one of Halloween’s classic favorites, check the following online or visit your nearest PetSmart retailer. From dogs and cats to hamster and Guinea pigs, there’s something for every pet at PetSmart.
Now’s your chance to let your pet their “fright and delight” part this Halloween season: For more on what’s available, visit